Sam Drye
Sam is a principal shareholder of MM and brings with him a range of data quality, leadership and commercial experience. Sam has worked with some of the world’s largest data and credit reference agencies. At Experian his responsibilities included sales leadership, customer management and business development. He brings with him a rare skill of understanding customer requirements and provisioning critical solutions which enhance the profitability of clients. His ambition is to develop the business into a trusted data partner in the financial industry.
Eddie Wal
Ed, a shareholder with a degree in Economics and Business Administration, is a member of both the Chartered Institute of Marketing and the Chartered Institute of Personnel Development. With 15 years’ senior management experience at major UK corporations, he led international sales and marketing teams of over 100 staff. A specialist in data quality, Ed supports all strategic initiatives, and is also the author of Solution Selling: The STRONGMAN© Process, a No.1 Amazon bestseller with all revenues donated to charity.
David Rich
David brings decades of expertise in pensions, data strategy, and regulatory guidance. He has advised schemes through major transitions, from Pensions Dashboards to buy-ins and buy-outs, ensuring compliance and confidence at every stage. With deep knowledge of the pensions landscape, his leadership strengthens our ability to deliver unbeatable data services. David is committed to advancing industry standards and supporting clients in navigating an increasingly complex regulatory environment.
Dr Tim Drye
Tim, a major shareholder with a PhD in theoretical statistical physics, was a research associate at the University of Cambridge and is recognised as a leading figure in data science, data quality, and statistical analysis, confirmed by the DataIQ Top 100. Widely regarded as one of the most influential individuals in the country, he has developed all of Mortality Manifest’s core products. Tim continues to oversee product development, manage the delivery team, and lead new client implementations. His deep knowledge of client data and related issues makes him a trusted advisor to our key clients.”
Richard Martin
Richard, a significant shareholder fluent in Spanish with a degree in International Relations, has built his career across organisations including British Airways, where he gained experience in data analysis, operations, marketing, and sales. This background has enabled him to play a major role in Mortality Manifest’s growth and development. As a board member, Richard oversees business processes, data security, administration, and digital marketing. He is also a key contributor to the company’s strategic direction, ensuring strong governance and sustainable progress.
Laura Bird
Laura, a shareholder and Chartered Accountant, has over 10 years’ experience across major international organisations and startups, including Ladbrokes. With expertise in financial management and governance, she is responsible for producing monthly board accounts covering P&L and cashflow. Laura also plays a key role in shaping the business plan, securing funding, and guiding the company’s strategic direction. Her financial insight and commercial acumen ensure strong foundations for growth and long-term success